“I believe that elder advocacy brings an opportunity to help provide multiple joys for people who want to live their vintage years on their own terms”
Sharon Todd King,
SheEO, Senior Advisor, & Transition Coach
About The Elder’s Advocate
We’re a team of passionate, dedicated eldercare professionals who pride ourselves on our empathetic approach to providing corporate executives with support for their elderly loved ones.
The foundation of our elder advocacy mission is built upon our 6 Pillars of Healthy Aging. These pillars are critical to living one’s vintage years with health, joy, and confidence, full of physical and social activity that bring emotional well-being.
6 Pillars of Healthy Aging
What We Do
We provide personalized support and customized health snapshots and action plans for your aging loved ones to allow them to experience all the happiness and joy of their vintage years on their own terms. Our eldercare advocates work together with families to plan for what we can control in life, with a focus on fulfilled, independent living that helps your loved ones along the journey toward better aging.
Why We Do It
With people living nine years longer on average, it’s important to review and solve the issues facing our aging population to ensure their vintage years are full of happiness, peace, and contentment. Our advisors are passionate about filling in gaps that exist in today’s senior care, so your elderly loved ones live life to its fullest, while bringing you peace of mind.
Who We Help
The Elder’s Advocate helps people just like you: busy executives with lifestyle concerns about their aging parents or other senior family members, but not sure where to seek help, or lacking the time to do so. Our eldercare advocates understand the challenges you’re facing when it comes to balancing family and career, which is why one phone call to us takes all the worry, time, and research about planning for aging loved ones off your plate.
How We Do It
We offer flexible packages completely tailored to your family’s needs. You can choose a customized Personal Health Snapshot that contains your loved one’s critical health information. We can also source out the best products, services, and experiences based on your loved one needs and interests, and compile everything into an easy-to-follow Plan of Action. Our eldercare experts can also help implement the plan, and be available for ongoing coaching, support, and advice when needed.

Sharon King Todd
SheEO, Senior Advisor, and Transition Coach
Sharon Todd King is a certified professional consultant on aging, a licensed educational kinesiology specialist, and a cognitive fitness consultant. Her dedication to elderly advocacy includes volunteering on the CHATS Quality Committee and membership in the Age Friendly Business Alliance. As a lifestyle coach, Sharon helps clients understand their needs, and works with them together to deliver the most effective client-centered plans, on time, on budget, to her clients’ complete satisfaction.
She developed her passion for elder advocacy while caring for her terminally ill mother-in-law, who had been given three months to live. Through challenging procedures, diplomacy, project management, and due diligence, Sharon was able to improve her mother-in-law's quality of life and life expectancy by two happy and comfortable years.
Sharon now offers her proven system, techniques, and resources to corporate executives who also want to bring added joy and fulfillment to the lives of their elderly loved ones through The Elder’s Advocate.
What People Are Saying About The Elder's Advocate
EXECUTIVE ELDER LIFESTYLE MANAGEMENT SERVICES IN TORONTO,
YORK REGION, AND ACROSS CANADA
Your elderly loved ones deserve the best experiences during their vintage years.
Talk to us about our corporate executives packages that put the focus on their
needs. Fill out the below form, or call 905-251-6661 today to learn more.