“I believe that elder advocacy brings an opportunity to help provide multiple joys for people who want to live their vintage years on their own terms”


Sharon Todd King,

SheEO, Senior Advisor, & Transition Coach

About The Elder’s Advocate

We’re a team of passionate, dedicated eldercare professionals who pride ourselves on our empathetic approach to providing corporate executives with support for their elderly loved ones.

The foundation of our elder advocacy mission is built upon our 6 Pillars of Healthy Aging. These pillars are critical to living one’s vintage years with health, joy, and confidence, full of physical and social activity that bring emotional well-being.

6 Pillars of Healthy Aging

Health & 


Recommendations for a healthy, active retirement that balances physical health with emotional well-being.

Home & Lifestyle Transitions

Support with continued or transitioning independent or assisted living, or
long-term care.

Legal Issues

Ensuring that wills, powers of attorney, care guides, and more are all in place.

In-Home Aging

Ensuring at-home comfort with personal care, as well as elderly lifestyle household modifications and equipment.

Financial Issues

Assistance with estate planning, investment and tax planning, retirement income, and more.

Managing Family Dynamics

Assistance with facilitating open, productive family conversations that encourage unity surrounding elder care issues with compassion and transparency.

What We Do

We provide personalized support and customized health snapshots and action plans for your aging loved ones to allow them to experience all the happiness and joy of their vintage years on their own terms. Our eldercare advocates work together with families to plan for what we can control in life, with a focus on fulfilled, independent living that helps your loved ones along the journey toward better aging.

Why We Do It

With people living nine years longer on average, it’s important to review and solve the issues facing our aging population to ensure their vintage years are full of happiness, peace, and contentment. Our advisors are passionate about filling in gaps that exist in today’s senior care, so your elderly loved ones live life to its fullest, while bringing you peace of mind.

Who We Help

The Elder’s Advocate helps people just like you: busy executives with lifestyle concerns about their aging parents or other senior family members, but not sure where to seek help, or lacking the time to do so. Our eldercare advocates understand the challenges you’re facing when it comes to balancing family and career, which is why one phone call to us takes all the worry, time, and research about planning for aging loved ones off your plate.

How We Do It

We offer flexible packages completely tailored to your family’s needs. You can choose a customized Personal Health Snapshot that contains your loved one’s critical health information. We can also source out the best products, services, and experiences based on your loved one needs and interests, and compile everything into an easy-to-follow Plan of Action. Our eldercare experts can also help implement the plan, and be available for ongoing coaching, support, and advice when needed.

Sharon King Todd

SheEO, Senior Advisor, and Transition Coach

Sharon Todd King is a certified professional consultant on aging, a licensed educational kinesiology specialist, and a cognitive fitness consultant. Her dedication to elderly advocacy includes volunteering on the CHATS Quality Committee and membership in the Age Friendly Business Alliance. As a lifestyle coach, Sharon helps clients understand their needs, and works with them together to deliver the most effective client-centered plans, on time, on budget, to her clients’ complete satisfaction.

She developed her passion for elder advocacy while caring for her terminally ill mother-in-law, who had been given three months to live. Through challenging procedures, diplomacy, project management, and due diligence, Sharon was able to improve her mother-in-law's quality of life and life expectancy by two happy and comfortable years. ​

Sharon now offers her proven system, techniques, and resources to corporate executives who also want to bring added joy and fulfillment to the lives of their elderly loved ones through The Elder’s Advocate.

What People Are Saying About The Elder's Advocate

As we have watched our parents get older, we have lived with the decline of their cognitive abilities, seen their health decline and lived through travelling back and forth on the 401 to help take care of them. Once we made the decision to bring our parents to Toronto from Montreal Sharon was invaluable. We had no idea where to begin looking nor were we aware of what we should be looking for. Sharon helped us navigate through all of this by taking us through living arrangements and housing options, discussing the various levels of care required while continuing to ask us questions we hadn't yet thought of. I highly recommend her.

John Outridge, Co-Owner High Park Brewery


Your elderly loved ones deserve the best experiences during their vintage years.
Talk to us about our corporate executives packages that put the focus on their
needs. Fill out the below form, or call 905-251-6661 today to learn more.

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Big or small, there’s no problem we can’t solve together.